On June 2024, Aviva, a leading UK-based insurance and financial services company, announced the launch of a new onshore bond product. This new bond is now integrated with the Aviva Adviser Platform for the first time, allowing financial advisers to manage client investments more efficiently. The platform offers access to over 6,000 investment funds and models, as well as a variety of platform services designed to support portfolio management and administrative tasks. Onshore bonds are investment products commonly used in the UK for tax-efficient planning, enabling investors to defer tax liabilities and potentially optimize their tax position. The integration of the onshore bond with the Aviva Adviser Platform is intended to streamline the investment process for advisers and their clients, providing greater flexibility and choice in managing portfolios. This development reflects ongoing trends in the financial services industry towards digital integration and enhanced adviser support.